HOME STAGING / DESIGN PSYCHOLOGY
Home staging is the process of preparing your property by creating an ambiance that speaks to the senses of today’s buyers. Many buyers are unable to envision how to use a space without seeing it laid out in front of them. This is why virtual staging falls short when the buyer gets to the property.
When HOUSE OF AMBIANCE stages a listing, we implement a Design Psychology that considers tones, textures and styles enriched with elements to soothe the emotions of today's buyer. This in turn stimulates the buyer’s visual perception, that then evokes a feeling and a need to want to live in that space. When the buyer walks away, they leave the showing with an emotional attachment to a lifestyle.
A realtor has a window of 30 minutes or less for that listing to impress the buyer. In that short showing the buyer quickly downloads a visual perception into their senses that stays with them after they leave the showing. The homes that "feel" good buries themselves into the good memory of the buyer.
At the HOUSE OF AMBIANCE, we stage very strategically through décor positioning, details, tones, textures, layers and lines. The home buying process is based on an emotional reaction that is created by a quick first impression. This is why creating an ambiance is so important when marketing a home for sale. At the HOUSE OF AMBIANCE, we have mastered the skill of creating a mood that speaks to today’s buyers. And that is how we help you close the deal.
AMBIANCE & MOOD
When realizing that buyers are sensitive and they buy subconsciously with their emotions, it is important to address the energy of the home before listing a property.
At the HOUSE OF AMBIANCE we create a mood that speaks to the human senses. This is done by re-creating the aura in the home. Some homes feel stale, heavy, dense and dated. We take note of the homes energy and work each space until the mood we want is established.
At the HOUSE OF AMBIANCE we implement a psychological approach that takes into account how tones, textures and styles enriched with elements actually sooth the emotions and perception of your buyer. We reinvent the homes energy state through design, colors and style to make it feel inviting, soothing, relaxing and desirable. This is why working with a professional stager is key. True staging is a mastered skill it isn't just furniture in a room.
STAGING STATISTICS
Experience HOUSE OF AMBIANCE Professional Home Staging Services
Staging is an investment that helps maximize the rate of return on the sale of the property. Staging usually costs less than the first price reduction according to Real Estate Staging Association (RESA).
Studies show that sellers who decide not to stage, their average price reduction on the
home is 5 to 20 times more than what the staging investment would have been according to data from (RESA).
If you are looking to market your property correctly you should be setting aside an average investment amount of 1% of the sales price of the home as your investment in staging the property.
About 75% of sellers saw a return of investment of 5 to 20% over the asking price.
Studies show that staging with a real staging professional helps sell homes 30 times.
faster than the non-staged competition. Furthermore, staging can help increase the price by up to 20% on average according to a recent survey from the International Association of Home Staging Professionals.
Clients, Agents, Brokers, Investors don’t leave money on the table. You have to invest to get top dollar for your property.
At HOUSE OF AMBIANCE, we know that first impressions matter. That's why we offer a comprehensive range of home staging services to help you sell your home faster and for more money. Our team of experienced professionals and home stagers will work with you to create a customized plan that highlights your home's best features and addresses any potential issues. From decluttering and depersonalizing furniture and accessory placement to painting consultations, we will ensure that your home looks its best. Contact us today to learn more about our services and to schedule a consultation with one of our experts.
"H.O.M.E - House Of Many Emotions.
At the HOUSE OF AMBIANCE, we implement a design psychology to our staging process when dealing with clients and throughout the design application."
-Kelly Lapadula
Founder, CEO
